Est. 2024 - worn everywhere since
Born pink, raised by everybody.
Veloura started with one belief: mornings should feel like a hug. We cut silky, girly-soft pyjamas in baby pink and sunshine yellow - then graded every pattern from XS to 3X and added unisex loungewear in chocolate brown, so nobody is left out of the softness.
29k+Happy sleepers
XS-3XEvery pattern
4.9Average rating
60Day exchanges
How we got here
Short story, long naps
2024
The first sample.
One blush silk set, sewn in a sunny studio. We wore it for a week straight and never looked back.
2025
Every body, literally.
We re-graded all patterns XS-3X and launched unisex loungewear in chocolate and oat.
2026
The colour era.
Baby blue, baby pink, sunshine yellow, burgundy and brown - the palette you see today.
What we stand for
Soft fabric, strong values
Inclusive fit
Every style from XS to 3X, tested on real bodies - her, him and them.
Kinder fabrics
Washable silk, organic cotton and low-waste cutting in small batches.
Joy first
Bold colour, playful prints and packaging worth keeping. Mornings should be fun.